If I could have anything in 2024, I would like for Adobe to completely redo their Web SDK extension in Launch (Data Collection Tags). This article is not an instruction manual on how to use it. In fact, I’d like to just forget about that for now. Some friends and I were discussing AEP implementation … Read more
I’m really sinking my teeth into Adobe Experience Platform (AEP) and wanted to share a few quick tips about debugging AEP that I’ve found helpful. If you’re reading this, you are probably already using the AEP Debugger. I also recommend checking out David Vallejo’s Analytics Debugger, which is an awesome AEP object explorer. Anyway, I … Read more
Launch (sorry, Data Collection Tags) has been in the wild for 6 years. Since then, the team has gone through a lot of changes. New product ownership, resources reallocated to other projects, and generally work reprioritized to other stuff like Event Forwarding. The great thing is that the team is working on some really cool, … Read more
The title feels like clickbait, but it’s so ridiculous it could be. So… I don’t wear shoelaces. There are a few exceptions like a few pairs of formal shoes I’ve had in my closet that I wear a few times per year – but every other occasion? Nah. I’ve been working out barefoot for years … Read more
This article title isn’t clickbait but instead a thought exercise. It’s something I’ve been trying to mentally reconcile for quite a while without much direction. In fact, I started mulling over this right around the time I posted about bot traffic. Our industry will never go away. There will always be jobs… so why is … Read more
There is a lot going on in analytics right now – much of it catalyzed by browser privacy changes. These changes can be scary! We’re now in a world that’s considering server-side tracking. As a front-end guy, that’s super intimidating. I have about 10 blog posts that are half-written. One talks about the state of … Read more
It’s been a while since I started writing about the Event-Driven Data Layer (EDDL). Since then, I’ve had a lot of really incredible discussions with practitioners around its usage and best practices. The general consensus has been that the W3C is outdated and that the EDDL is the future. Now admittedly, it’s also the past. … Read more
Over a year ago (after the 2019 Adobe Summit) I offered to chat with anyone on the phone about data layers (that offer still stands, by the way). One such conversation was with my friend Yehoshua Coren, who you may know better as Analytics Ninja. He spent a good chunk of the call trying to … Read more
There are a lot of companies out there who operate many sites using a similar framework (or template). One good example is from my favorite airline Delta, who owns Virgin Atlantic. You can see both of these websites run on the same template. From an implementation standpoint, I want rules I create on Delta to … Read more
After implementing dozens of Event-Driven Data Layers (EDDLs), I want to share some of my experiences. I want to be clear that while a data layer is critically important to a sustainable implementation, it doesn’t just fix everything. Like any development initiative, a data layer can even create frustration. I’m not going to talk about … Read more