I’ve thought a lot about Adobe Launch naming conventions over the past year or two. I’ve always been very principled: name your rules after the action and keep your Data Elements semantic. That was how it was intended with Satellite (pre-Adobe DTM)… and architecturally, things haven’t changed that much. You still have Rules and Data … Read more
Haven’t yet switched to Adobe Launch? Want an inventory of what’s changed? I just made it a little easier for you. Download the DTM-to-Launch Cheat Sheet below: >>>>>> DTM to Launch Cheat Sheet PDF
11/18/19 Update: The Constant Data Element extension is now part of the Core Launch extension! Welcome to the first Adobe Launch extension review. The purpose of this series is to get hands-on with extensions that have been created by the community. My goal isn’t to rate these extensions, but instead to learn about them and … Read more
Last Update: 8/24/23 Adobe Launch’s (now Adobe Data Collection Tags) Rule Conditions section enables users to apply constraints to event triggers. For instance, it might not be in one’s best interest to load a conversion pixel on every page. The rule needs to be more specific. That’s why we use rule conditions! Remember that this … Read more
Last Update: 8/24/23 Rules deploy your tags and Rule Events tell Adobe Launch (now Adobe Data Collection Tags) when that should happen. They’re kind of a big deal. You used them in DTM and Adobe Launch makes them even better, which should be a familiar theme at this point. If you haven’t yet caught up, … Read more
Last Update: 8/24/23 You’re missing the boat if you aren’t using Data Elements in Adobe Launch (now Adobe Data Collection Tags). Data Elements are built so you don’t have to rely on JavaScript or type the same text over and over again. Using Data Elements saves a whole lot of time and makes your rules … Read more
As you know, Adobe’s Dynamic Tag Manager (DTM) is being replaced with Adobe Launch. That doesn’t mean the platform will be shut down anytime soon, but it does mean you should consider migrating your implementation to Adobe Launch in the near future. One question you’ll want answered before migrating is: “What’s the difference between Adobe Launch … Read more
8/2019 Update: Adapters has been changed to Hosts in the Launch interface (which is a lot more intuitive). Additionally, the Akamai host and Dev/Staging/Prod environments are created for users by default on property creation. This process is MUCH more intuitive now. Adobe Launch (or “Launch, by Adobe”) is now publicly accessible. It has left closed … Read more