Category Archives: Adobe Launch Guides

Constant Data Element: Adobe Launch Extension Review

Welcome to the first Adobe Launch extension review. The purpose of this series is to get hands-on with extensions that have been created by the community. My goal isn’t to rate these extensions, but instead to learn about them and share my thoughts. While I will state my opinion, keep in mind that this is… Read More »

Adobe Launch: Rule Conditions Guide

Adobe Launch’s Rule Conditions section enables users to apply constraints to event triggers. For instance, it might not be in one’s best interest to load a conversion pixel on every page. The rule needs to be more specific. That’s why we use rule conditions! Remember that this is the condition that validates your rule “IF”… Read More »

Adobe Launch: Rule Events Guide

Rules deploy your tags and Rule Events tell Adobe Launch when that should happen. They’re kind of a big deal. You used them in DTM and Adobe Launch makes them even better, which should be a familiar theme at this point. If you haven’t yet caught up, check out the following articles about Adobe Launch… Read More »

Adobe Launch: Data Elements Guide

  You’re missing the boat if you aren’t using Data Elements in Adobe DTM or Adobe Launch. Data Elements are built so you don’t have to rely on JavaScript or type the same text over and over again. Using Data Elements saves a whole lot of time and makes your rules leaner/cleaner. They work like… Read More »

Adobe DTM vs. Launch

As you know, Adobe’s Dynamic Tag Manager (DTM) is being replaced with Adobe Launch. That doesn’t mean the platform will be shut down anytime soon, but it does mean you should consider migrating your implementation to Adobe Launch in the near future. One question you’ll want answered before migrating is: “What’s the difference between Adobe Launch… Read More »

Adobe Launch: Adapters vs. Environments

Adobe Launch (or “Launch, by Adobe”) is now publicly accessible. It has left closed beta as-of Summit back in March 2018. If you’re like me, you are still probably getting your feet wet and trying to learn all of the features. One tricky concept I struggled with was learning adapters vs. environments. This sounds a… Read More »