This is my first article in my upcoming series of AEP guides. Before we start – it’s all been said before. There’s already the Adobe documentation and an older article from Bounteous. My goal for this series is to help AEP concepts make way more sense to front-end technical marketers at the risk of leaving … Read more
I’m really sinking my teeth into Adobe Experience Platform (AEP) and wanted to share a few quick tips about debugging AEP that I’ve found helpful. If you’re reading this, you are probably already using the AEP Debugger. I also recommend checking out David Vallejo’s Analytics Debugger, which is an awesome AEP object explorer. Anyway, I … Read more
Ever want to know how to implement AA & CJA in GTM via WebSDK? Okay, that’s a lot of abbreviations. Maybe this time in English – do you wanna send data to Adobe from Google Tag Manager? Yes? Wonderful! Let’s go through the steps to do that. Step 1: Create a Schema You should be … Read more