ACDL

Make Launch Better: The Web SDK Extension

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Make Launch Better - Web SDK Extension

If I could have anything in 2024, I would like for Adobe to completely redo their Web SDK extension in Launch (Data Collection Tags). This article is not an instruction manual on how to use it. In fact, I’d like to just forget about that for now. Some friends and I were discussing AEP implementation … Read more

The Adobe Client Data Layer (ACDL)

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Adobe Client Data Layer

It’s been a while since I started writing about the Event-Driven Data Layer (EDDL). Since then, I’ve had a lot of really incredible discussions with practitioners around its usage and best practices. The general consensus has been that the W3C is outdated and that the EDDL is the future. Now admittedly, it’s also the past. … Read more