So you’re modernizing your implementation by moving to AEP and you have a bunch of websites. One of the first concepts you’re introduced to in AEP is that of Datasets. It’s the place where your data goes when you send data into AEP. It’s pretty important – and it’s probably one of the first decisions … Read more
A dataset is where data lives. With any of my guides, the first thing I want to do is link to Adobe’s documentation on datasets. It’s pretty good. The intro paragraph does a great job at explaining what the heck it is (in contrast to datastreams). There’s this data lake. A dataset is the water … Read more
I’m really sinking my teeth into Adobe Experience Platform (AEP) and wanted to share a few quick tips about debugging AEP that I’ve found helpful. If you’re reading this, you are probably already using the AEP Debugger. I also recommend checking out David Vallejo’s Analytics Debugger, which is an awesome AEP object explorer. Anyway, I … Read more
Ever want to know how to implement AA & CJA in GTM via WebSDK? Okay, that’s a lot of abbreviations. Maybe this time in English – do you wanna send data to Adobe from Google Tag Manager? Yes? Wonderful! Let’s go through the steps to do that. Step 1: Create a Schema You should be … Read more