Videos

Adobe recently released its AEP AI Assistant, build to help you do stuff faster and in the context of the tool. I took this for a use case test drive to see what kinds of questions it could answer - and how it can make you better at your job.

NOTE: The button to open AI Assist is that colorful looking chat icon in the top-right of the screen next to Notifications!

For information on access to this feature, please refer to Adobe's documentation here: https://experienceleague.adobe.com/en/docs/platform-learn/tutorials/ai-assistant/access

Testing Adobe Experience Platform's AI Assistant Use Cases

In this episode, I bring back Realize Analytics founder Nathan Poorbaugh to talk about zero party data.

Jim's Clueless (ep4): About Zero Party Data

In this episode, I talk to Jamarius Taylor, Senior Data Scientist at Honeylove. In it, we'll talk about what the heck data science is and why it should, you know, be applied.

Jim's Clueless (ep3): About Applied Data Science

In this episode, I talk to FouAnalytics founder Dr. Augustine Fou about bots & fraud and their impact on your media and analytics.

Jim's Clueless (ep2): About Bots & Fraud

Adobe Experience Platform now provides great baseline bot detection, but it takes a couple steps to activate. In this video I walk you through each step to activate and leverage basic bot detection via Datastreams in AEP.

How To: Use AEP's Built-In Bot Detection

In this episode, I talk to Realize Analytics founder Nathan Poorbaugh about AI and its implications on the analytics industry.

Jim's Clueless (ep1): About AI and Analytics

You might want to create an AEP schema that is completely custom, so how do you delete those default values from your website's server call? Simple, you use the delete method, also shown (somewhat obfuscated) in Adobe's documentation here:

https://experienceleague.adobe.com/en/docs/experience-platform/web-sdk/commands/configure/onbeforeeventsend

#adobe #adobeexperienceplatform #adobelaunch

Adobe WebSDK: Delete Default Values from the Payload

You might have noticed that setting and updating an XDM Data Element in Adobe Launch persists between rules regardless of how the scope is set (a la https://www.youtube.com/watch?v=PdV8c2lmd-0). Let's fix that.

Reset XDM Object in Adobe Launch

There are a LOT of different ways to send data into AEP from Adobe Launch. What's the best way? I dive into what's (currently) the most efficient way to send data into AEP from Launch (Data Collection Tags).

The BEST way to send data from Adobe Launch (Tags) to AEP

Sometimes it helps to see the end-to-end process of what a schema looks like in Experience Data Manager (XDM)... to when the data lands in Customer Journey Analytics (CJA). This covers the most frequently-used field types and is not a comprehensive look at every single field there is to choose from.

End-to-End is the start of a new series that explores the process of doing something from end-to-end. This helps put a practical coat of paint onto concepts that you hear but may not have yet executed.

References:
CJA Speed Run: https://youtu.be/pH6O1sv_-8Q

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Music: Autumn [Original Mix] by Imperss is licensed under a Creative Commons License.
https://creativecommons.org/licenses/...
Support by RFM - NCM: https://bit.ly/2xGHypM
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End-to-End: From XDM Schema to CJA

This is the new device lookup feature just released in AEP. This feature helps ensure device data you're forwarding to any other analytics platform remains consistent.

Here's the release notes: https://experienceleague.adobe.com/docs/experience-platform/release-notes/latest.html?lang=en

Music: https://www.bensound.com
License code: JUSXIPESYNAAMD7Q

AEP Datastream Device Lookup Feature

I finish what I start. This time I add the AEP service. The time was a little longer because of loading screens, but we still hit a time in under 10 minutes.

Jim Gordon - Updated Adobe CJA Implementation Speedrun

How fast can I set up a basic implementation end-to-end in Adobe Experience Platform?

NOTE: I didn't add a service to the Datastream. During setup, you'll want to click Add Service to add Adobe Experience Platform to the Datastream so it knows where to point the data.

For more articles on analytics, check out my website: https://jimalytics.com

Adobe AEP and CJA Implementation Speed Run by Jimalytics

Jim Gordon looks back at his article Adobe Launch Data Layer: An Appeal (https://jimalytics.com/implementation/adobe-launch-data-layer-an-appeal/) over a year after it was published. Why did I write it and how far have we come since then?

Jimalytics LIVE! Data Layer Appeal to Adobe Article Discussion

Data Element Viewer is an open source bookmarklet used to view all your Data Elements in Adobe Launch when rules fire.

For more information, check it out here: https://jimalytics.com/implementation/data-element-viewer-for-adobe-launch/

Adobe Launch - Data Element Viewer