Strategy

My Shoes Don’t Have Laces

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My Shoes Don't Have Laces

The title feels like clickbait, but it’s so ridiculous it could be. So… I don’t wear shoelaces. There are a few exceptions like a few pairs of formal shoes I’ve had in my closet that I wear a few times per year – but every other occasion? Nah. I’ve been working out barefoot for years … Read more

My Secret Sauce: Building a Forgettable Donation Form

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A big part of my job over the past 2 years has been managing a single donation form. During this time I’ve operationalized the A/B testing program and turned our focus from the “big and sexy” to… well… boring and iterative. It’s not all that bad, though! We’ve grown our revenue substantially each year – largely attributed to … Read more