About Me

Jim Gordon Superweek

I’m Jim Gordon, also known as Jimalytics. I am an award-winning analytics leader with a focus on driving growth with Adobe Experience Platform (AEP). For more than 15 years, I’ve helped organizations build teams, solutions, and deliver meaningful analytics products across nearly every industry vertical. I’m based in Atlanta, Georgia, which is where I’ve lived for most of my life. My passion is demystifying complex stuff.

I got my start working on the small-but-mighty Satellite product team (now Adobe Launch) where our goal was to make analytics implementation process accessible, robust, and streamlined. I’ve since spent time continuing that mission through building the Adobe Launch debugger Tagtician, the Cheat Sheets, extensive work on event-driven data layers, and developing AEP guides. I believe analytics doesn’t have to be prohibitively complicated and dedicate a significant portion of my time lifting others up so they don’t have to struggle against the same tides I had to.