Category Archives: Data Layers

The Adobe Client Data Layer (ACDL)

It’s been a while since I started writing about the Event-Driven Data Layer (EDDL). Since then, I’ve had a lot of really incredible discussions with practitioners around its usage and best practices. The general consensus has been that the W3C is outdated and that the EDDL is the future. Now admittedly, it’s also the past.… Read More »

Dream Team: EDDL and HTML5 Data Attributes

Over a year ago (after the 2019 Adobe Summit) I offered to chat with anyone on the phone about data layers (that offer still stands, by the way). One such conversation was with my friend Yehoshua Coren, who you may know better as Analytics Ninja. He spent a good chunk of the call trying to… Read More »

Top Event-Driven Data Layer Mistakes

After implementing dozens of Event-Driven Data Layers (EDDLs), I want to share some of my experiences. I want to be clear that while a data layer is critically important to a sustainable implementation, it doesn’t just fix everything. Like any development initiative, a data layer can even create frustration. I’m not going to talk about… Read More »

Event-Driven Data Layer (EDDL) Demo

Since posting about the EDDL (Event-Driven Data Layer), I’ve gotten a lot of questions about how this works. If you’re a user of Google Tag Manager, you’re likely already familiar. For everyone else, this concept might be a little foreign. For instance, on the surface it doesn’t seem as readable as the W3C. I want… Read More »