There are a lot of companies out there who operate many sites using a similar framework (or template). One good example is from my favorite airline Delta, who owns Virgin Atlantic. You can see both of these websites run on the same template. From an implementation standpoint, I want rules I create on Delta to … Read more
This week I dove into the SDI Toolkit by Search Discovery. If you recall, I already reviewed the lookup table. The extension has since been updated to v1.0.4. We’ll look at the other features included in this utility. While there isn’t configuration necessary in this extension, there is a tutorial baked into the configuration screen. … Read more
Hands up! This is the DEA! Evolytics’ Data Element Assistant (DEA) is a collection of Data Element utilities built to keep your hands off of coding JavaScript. This sounds good in my book. Let’s take a look at each element and talk about how they behave! As a note, this is current as of v1.6.1. … Read more
There are thousands of vendors out there. Dozens have already created Adobe Launch extensions to load tracking pixels specific to their product. For everything else, there’s the Pixel Loader by 33Sticks. My first reaction when seeing this was: “Pasting snippets into rules is easy. Why would I need this?” In fact, Adobe DTM was intentionally … Read more
We’re going to do something a little different for this review. There are 2 extensions that are currently on the Adobe Launch marketplace that have the same utility. One is named Lookup Table Utility by Blast Analytics & Marketing v. The other is part of the SDI Toolkit by Search Discovery v1.0.3. Full disclosure: I have no … Read more