Category Archives: Implementation

Fuller, Go Easy on the Semantic Dialog Boxes!

In the beginning, things were just OK. Everyone accepted this until the great designer had a bright idea and decided things should be OK GREAT! This tickled humans because OK GREAT was much more exciting than OK. OK was still acceptable – so was ACCEPT – but people began to feel OK wasn’t enough. “We want some personality”… Read More »

Quick ‘n Dirty Google Analytics Debugging Session

Mastering the technical side of web analytics can be pretty daunting – especially given most web analysts rely on developers for implementation, debugging, and sometimes general QA. For those analysts, it would be great to have a short guide that helps debug some common issues. “My bounce rate increased to close to 100%!” This one can be… Read More »

Using Custom Dimensions & Metrics (on Measure Boards) with Universal Analytics

Note: Since this was posted in mid-2013, the domain measureboards.com has since expired. Womp womp. So there are these new nifty things in Universal Analytics that take the place of your typical Custom Variable. These are Custom Dimensions/Metrics. I’m not talking about the Custom Data Source. I’ll save that for when I’m actually able to… Read More »

JavaScript Compatibility

The other day I was writing a function in JavaScript. Alright, before you say it – yes, it was broken in IE7/8. However, sometimes when you use common functions like trim and innerText you don’t really think about compatibility… especially if you’re an analyst. That’s what we call “knowing enough JavaScript to be dangerous.” Now normally… Read More »

Troubleshooting Inflated Visits & Bounce Rate in Google Analytics

Alright, I don’t intend on making this a regular column – but sometimes I run into an issue that takes a bit of troubleshooting. This is one of those issues. Seeing an unusual spike in traffic in Google Analytics? Bounce rate skyrocketing? It might not be a traffic quality issue! Check your implementation. Follow this… Read More »

Tracking Between Subdomains

Tracking between subdomains doesn’t have to be complicated. You don’t need to check that box in the Google Analytics admin section for cross-domain or cross-subdomain tracking to work. All it does is edit the snippet in the copy/paste box: All that does is add a line of code in the “Tracking Code” section. It should… Read More »