The Semantic Implementation

As implementation specialists, we need to think like product-builders. Our product is the implementation. This product has 2 end-users: stakeholders who use reports and teammates who help maintain the implementation. To get the most out of this article, we have to agree that reliable data is good and that you don’t want to spend your… Read More »

Adobe Launch: Naming Conventions

I’ve thought a lot about Adobe Launch naming conventions over the past year or two. I’ve always been very principled: name your rules after the action and keep your Data Elements semantic. That was how it was intended with Satellite (pre-Adobe DTM)… and architecturally, things haven’t changed that much. You still have Rules and Data… Read More »

Event-Driven Data Layer (EDDL) Demo

Since posting about the EDDL (Event-Driven Data Layer), I’ve gotten a lot of questions about how this works. If you’re a user of Google Tag Manager, you’re likely already familiar. For everyone else, this concept might be a little foreign. For instance, on the surface it doesn’t seem as readable as the W3C. I want… Read More »

SDI Toolkit: Adobe Launch Extension Review

This week I dove into the SDI Toolkit by Search Discovery. If you recall, I already reviewed the lookup table. The extension has since been updated to v1.0.4. We’ll look at the other features included in this utility. While there isn’t configuration necessary in this extension, there is a tutorial baked into the configuration screen.… Read More »

The Event-Driven Data Layer

Recently, I wrote an appeal to Adobe suggesting they implement first-party support for an event-driven data layer in Adobe Launch. I specifically mentioned an “event-driven, asynchronous data layer”. Let’s just call it the Event-Driven Data Layer (EDDL) to keep it simple. Since the article’s release, I’ve had a number of good conversations on this topic.… Read More »

Adobe Launch Data Layer: An Appeal

Adobe doesn’t have a recommended way to send/receive a data layer for Adobe Launch and I think they should. I’m not talking about your schema. Send whatever data you want in whatever naming schema makes sense for you or your business. I believe Adobe should take a stance on how the data is sent to Adobe… Read More »

See you at the 2019 Adobe Summit!

I hope to see you all at the Adobe Summit next week in Las Vegas. Here are some sessions I think you should check out: Analytics and Adobe Launch Extension Idol Till’s session about personalization Jim Kultgen’s session on campaign validation Brad’s session on Analytics Workspace tips Anything with Adam Greco Ajay’s session about what’s new… Read More »

What is Adobe Tag Manager?

I hear this question pretty frequently. There’s Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Experience Manager, Google Tag Manager – certainly there MUST be an Adobe Tag Manager… right? Well, yes and no. Adobe Tag Manager (version 1) was the original tag management solution for the Adobe Marketing Cloud. This was when tag management… Read More »