Jim Gordon · Atlanta
Analytics implementation, data layers, and the traffic that isn't human.
Guides and opinions from nearly two decades of hands-on implementation. Field CTO at CHEQ. Creator of Tagtician.
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The series people come back to.
Series · 6 articles
Event-Driven Data Layers
Series · 5 guides
Adobe Launch
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Older articles (115 total)- AEP Data + CHEQ + Datastream Override = Maximum Efficiency Jim Gordon takes a step-by-step approach to efficiently parsing bot traffic into non-Profile datasets using AEP's Datastream Overrides.
- My First Release: Data Layer Connectors at Cheq Jim Gordon talks about the release of his first big feature at Cheq: the Data Layer Connector. This is remarkably on-brand.
- Joining CHEQ to Bring Sanity to our Industry I’ve seen enough and it’s time I put my money where my mouth is. Day 1 of Adobe Summit (March 17th) will be my…
- Single vs. Multiple Datasets in AEP Jim Gordon walks through the rationale behind whether organizations should use one single dataset versus multiple, smaller datasets.
- What even IS a CDP? I'm going to come right out and say it. When I look at CDPs I think... what am I missing here? I understand why…
- Make Launch Better: The Web SDK Extension Jim Gordon advocates for Adobe to revamp their Launch Web SDK Extension, highlighting the need for a user-focused approach.
- Adobe Summit Guide for Newbies The 2024 Adobe Summit will be maybe my 10th Adobe Summit? 12th? Can't remember, doesn't matter. What matters is I've pretty much done everything.…
- Adobe AEP Guide: Datasets Jim Gordon's AEP Guide on datasets paints a foundational picture of the role they serve in Adobe Experience Platform.
- The AEP Mindset Jim Gordon walks through the AEP mindset and how its top-down workflow complements the new analytics paradigm.