The AEP Mindset

The AEP Mindset

The evolution of the analytics industry has taken us through some fascinating transitions. Specifically AEP has introduced a new paradigm in digital marketing. As a marketing cloud leader, it is a model for how these SaaS products should be packaged. With that said, a new tool paradigm inherently means we have to change the way … Read more

AEP Debugging Tips

AEP Debugging Tips

I’m really sinking my teeth into Adobe Experience Platform (AEP) and wanted to share a few quick tips about debugging AEP that I’ve found helpful. If you’re reading this, you are probably already using the AEP Debugger. I also recommend checking out David Vallejo’s Analytics Debugger, which is an awesome AEP object explorer. Anyway, I … Read more

Adobe Analytics & CJA in Google Tag Manager (via Web SDK)

GTM to AA and CJA

Ever want to know how to implement AA & CJA in GTM via WebSDK? Okay, that’s a lot of abbreviations. Maybe this time in English – do you wanna send data to Adobe from Google Tag Manager? Yes? Wonderful! Let’s go through the steps to do that. Step 1: Create a Schema You should be … Read more

Adobe Experience Platform (AEP) Dictionary

Adobe Experience Platform Dictionary

Adobe Experience Platform (AEP) introduces a lot of new stuff that can be tricky for folks to wrap their head around (including myself). When you look at Adobe’s documentation and presentations, they’re very buttoned up and often use industry jargon. This makes sense – it’s an enterprise selling to enterprises. Unfortunately, that’s not how my … Read more