Category Archives: Industry

The Modern Digital Analytics Existential Crisis

This article title isn’t clickbait but instead a thought exercise. It’s something I’ve been trying to mentally reconcile for quite a while without much direction. In fact, I started mulling over this right around the time I posted about bot traffic. Our industry will never go away. There will always be jobs… so why is… Read More »

Adobe Experience Platform (AEP) Dictionary

Adobe Experience Platform (AEP) introduces a lot of new stuff that can be tricky for folks to wrap their head around (including myself). When you look at Adobe’s documentation and presentations, they’re very buttoned up and often use industry jargon. This makes sense – it’s an enterprise selling to enterprises. Unfortunately, that’s not how my… Read More »