Make Launch Better: The Web SDK Extension

Make Launch Better - Web SDK Extension

If I could have anything in 2024, I would like for Adobe to completely redo their Web SDK extension in Launch (Data Collection Tags). This article is not an instruction manual on how to use it. In fact, I’d like to just forget about that for now. Some friends and I were discussing AEP implementation … Read more

Make Launch Better: Consent Mode

Make Launch Better - Consent Mode

Launch (sorry, Data Collection Tags) has been in the wild for 6 years. Since then, the team has gone through a lot of changes. New product ownership, resources reallocated to other projects, and generally work reprioritized to other stuff like Event Forwarding. The great thing is that the team is working on some really cool, … Read more