Bots and Fraud Bots in Your Analytics Data: The IAB List Is Just an Umbrella Bot traffic is soaking your analytics data. Most teams check the IAB/ABC Spiders & Bots List box and call it handled, but that umbrella catches a fraction of a percent of bots on most sites. You need a roof. Jim … Read more
For this post, I am stealing some knowledge from my incredibly smart colleague Ofir Haim. This feels like another one of those posts that exposes my own ignorance, but in the spirit of being vulnerable and hoping it helps someone else out – here we go. There’s a lot of stuff I can’t put into … Read more
I’ve officially been at Cheq for 2 months. It’s a lot of work with a lot of wonderful, brilliant people who all have the same mission – to help people do more with people. But how can you do that if you can’t adequately measure it? One of the biggest problems with these detection vendors … Read more
I’ve seen enough and it’s time I put my money where my mouth is. Day 1 of Adobe Summit (March 17th) will be my first official day with CHEQ AI leading the Marketing products where I will make sure that organizations can pinpoint their addressable digital audience and decisively take action. There is incalculable opportunity … Read more
Times are changing. Stuff is… harder. More complex. In particular, with the advent of generative AI, LLMs, and all those other words/abbreviations that basically mean “robots that know more than you, think faster than you, and can do stuff for you.” As we approach this new era of technology, I want to get practical. Robots … Read more