Category Archives: Analysis

Create incremental value with analytics using a GPS

I use my GPS almost every day. The whole concept of a GPS is fascinating. The way they work is that 3 satellites measure the distance between their position and your position. This calculates your 2D position (latitude and longitude). Google Maps only needs your 2D position to tell you where you are and where… Read More »

My Secret Sauce: Building a Forgettable Donation Form

A big part of my job over the past 2 years has been managing a single donation form. During this time I’ve operationalized the A/B testing program and turned our focus from the “big and sexy” to… well… boring and iterative. It’s not all that bad, though! We’ve grown our revenue substantially each year – largely attributed to… Read More »

Fuller, Go Easy on the Semantic Dialog Boxes!

In the beginning, things were just OK. Everyone accepted this until the great designer had a bright idea and decided things should be OK GREAT! This tickled humans because OK GREAT was much more exciting than OK. OK was still acceptable – so was ACCEPT – but people began to feel OK wasn’t enough. “We want some personality”… Read More »

Do Everything Twice… At Least.

This title sounds a little sensationalist. Before I jump into it – I want to deescalate the title. Don’t do LITERALLY everything twice. Do things you CARE about twice (that’s what she said). Since working on my independent project (a web app), I’ve found that every decision I have made I’ve had to go back and… Read More »