Category Archives: Governance

Google Analytics Data Quality Checklist

Google Analytics is interesting. It has the lowest barrier to entry of any analytics tool (because it’s free) but is deceptively complex. As analysts, we should understand that no implementation is perfect. You can hire a team of consultants to audit and correct low-hanging fruit of your implementation, but your business isn’t stagnant. It’s fluid. Even… Read More »

The “Track Everything” Mindset

If you subscribe to this blog, you have probably heard this 100 times before. It’s a classic case of some stakeholder or HiPPO wanting to measure clicks on every single element on every single page so they can ask every single question that will waste every single minute of every single day until you burn… Read More »

Quick ‘n Dirty Google Analytics Debugging Session

Mastering the technical side of web analytics can be pretty daunting – especially given most web analysts rely on developers for implementation, debugging, and sometimes general QA. For those analysts, it would be great to have a short guide that helps debug some common issues. “My bounce rate increased to close to 100%!” This one can be… Read More »