August 2017 Web Analytics Wednesday in Atlanta

So I haven’t made a blog post in a while – been a little busy with Tagtician and the move back to Atlanta. Posting on my site has taken somewhat of a back seat lately. In an effort to make my life more difficult, I’m also interested in building the culture of analytics in Atlanta. […]

Transition from Adobe DTM to Adobe Launch with Tagtician

The transition to Adobe Launch from Adobe DTM promises to be simple and painless. You don’t have to update your header/footer code and it will preserve the fundamentals you grew to love in DTM in some way, shape, or form. There will undoubtedly be automated tools that help with that process making it completely seamless. Adobe DTM […]

The Price Tag of Analytics Precision

Precision in digital analytics is unobtainable. This isn’t an edgy statement, it’s a fact. You will never achieve precision in your Adobe Analytics account. Your A/B test data will always contain noise. If your company is larger than a mom-and-pop shop then your automated QA tools will never be totally comprehensive. As an analyst, you must figure out […]

Tagtician enters the automated analytics QA space

The Tagtician team and I are proud to announce our newest product – automated analytics QA. More specifically, automated QA for Adobe’s Dynamic Tag Manager (and Adobe Launch). Thousands of you use our DTM Cheat Sheet and the very first DTM Chrome extension debugger. We built those tools to solve problems we personally encounter on a daily […]

Early thoughts on Adobe Launch (new Adobe DTM)

The 2017 Adobe Summit week flew by and boy are my arms tired… okay strike that awful joke from the record. Summit was exhausting, to be sure. One of the most relevant announcements was the introduction of Adobe’s complete rewrite of the TMS Adobe DTM titled Adobe Launch. I went to a few presentations that walked us through […]