Early thoughts on Adobe Launch (new Adobe DTM)

The 2017 Adobe Summit week flew by and boy are my arms tired… okay strike that awful joke from the record. Summit was exhausting, to be sure. One of the most relevant announcements was the introduction of Adobe’s complete rewrite of the TMS Adobe DTM titled Adobe Launch. I went to a few presentations that walked us through […]

Quick Tip to Test GTM’s dataLayer.push Calls

When I code I Google things. A lot. Sometimes I get so caught up in writing the right code that I forget there is an easier way to test things. Google Tag Manager’s dataLayer object is a little interesting in that it isn’t exactly a true JS object like you would see with the w3c standard for […]

Building a Testing Culture with the 3 Second Scan

Yet another article trying to diagnose and solve a problem that every organization could likely solve differently. I’m solving this problem for companies that are in very immature stages of testing/optimization. That means you may have run one or two tests but want to run tests continuously and simultaneously. Go to any other site to find best […]

Google Analytics Data Quality Checklist

Google Analytics is interesting. It has the lowest barrier to entry of any analytics tool (because it’s free) but is deceptively complex. As analysts, we should understand that no implementation is perfect. You can hire a team of consultants to audit and correct low-hanging fruit of your implementation, but your business isn’t stagnant. It’s fluid. Even […]

My Secret Sauce: Building a Forgettable Donation Form

A big part of my job over the past 2 years has been managing a single donation form. During this time I’ve operationalized the A/B testing program and turned our focus from the “big and sexy” to… well… boring and iterative. It’s not all that bad, though! We’ve grown our revenue substantially each year – largely attributed to […]