So you’re modernizing your implementation by moving to AEP and you have a bunch of websites. One of the first concepts you’re introduced to in AEP is that of Datasets. It’s the place where your data goes when you send data into AEP. It’s pretty important – and it’s probably one of the first decisions … Read more
The evolution of the analytics industry has taken us through some fascinating transitions. Specifically AEP has introduced a new paradigm in digital marketing. As a marketing cloud leader, it is a model for how these SaaS products should be packaged. With that said, a new tool paradigm inherently means we have to change the way … Read more
This is my follow-up to my last post about AEP Schemas. In this post, we go into specific fields in a schema. We’re going to go into gory detail. I want to direct you to Adobe’s own documentation on this, too. It’s pretty good but doesn’t quite go as deep or hypothetical as I’d like … Read more