Adobe AEP Guide: Datastreams

AEP Guide Data Streams

Let’s get straight to the point. Datastreams make sure data gets from your source (like a website) to your destination (like AEP). A datastream can also transform your data from ugly to pretty (or bad to good) with the Edit Mapping feature (AKA “Data Prep”). Additionally, the Edit Mapping section (Data Prep) lets you pass … Read more

Adobe AEP Guide: Schemas

AEP Schema Guide

This is my first article in my upcoming series of AEP guides. Before we start – it’s all been said before. There’s already the Adobe documentation and an older article from Bounteous. My goal for this series is to help AEP concepts make way more sense to front-end technical marketers at the risk of leaving … Read more