Bots and Fraud Bots in Your Analytics Data: The IAB List Is Just an Umbrella Bot traffic is soaking your analytics data. Most teams check the IAB/ABC Spiders & Bots List box and call it handled, but that umbrella catches a fraction of a percent of bots on most sites. You need a roof. Jim … Read more
I’ve officially been at Cheq for 2 months. It’s a lot of work with a lot of wonderful, brilliant people who all have the same mission – to help people do more with people. But how can you do that if you can’t adequately measure it? One of the biggest problems with these detection vendors … Read more
Times are changing. Stuff is… harder. More complex. In particular, with the advent of generative AI, LLMs, and all those other words/abbreviations that basically mean “robots that know more than you, think faster than you, and can do stuff for you.” As we approach this new era of technology, I want to get practical. Robots … Read more