Bots and Fraud Bots in Your Analytics Data: The IAB List Is Just an Umbrella Bot traffic is soaking your analytics data. Most teams check the IAB/ABC Spiders & Bots List box and call it handled, but that umbrella catches a fraction of a percent of bots on most sites. You need a roof. Jim … Read more
I’ve officially been at Cheq for 2 months. It’s a lot of work with a lot of wonderful, brilliant people who all have the same mission – to help people do more with people. But how can you do that if you can’t adequately measure it? One of the biggest problems with these detection vendors … Read more
Times are changing. Stuff is… harder. More complex. In particular, with the advent of generative AI, LLMs, and all those other words/abbreviations that basically mean “robots that know more than you, think faster than you, and can do stuff for you.” As we approach this new era of technology, I want to get practical. Robots … Read more
There could be a major problem that very few people even know about: companies are likely paying for 90%+ non-human traffic. I will not name specific advertising platform; but I’ll say if you have any kind of media budget you’re using them (mostly display and social). We’re not talking about 1 platform – we’re talking … Read more
Sessions are becoming worthless. You heard it here first, folks! All you can eat fear-mongering! The title of this is pretty sensational because I’m not really talking about ALL sessions. Well, I sorta am. Okay, let’s break things down a bit. Spam bots exist, right? Cool, glad we got that out of the way. But … Read more
It’s embarrassing. It leaves a stain and a foul odor. You finally got yourself checked and then you saw it… Bots. Don’t worry, you’re not alone. Other people suffer from Bots, too. Not sure what Bots are? You may already be a victim. It’s the silent killer of bounce rate… germs that make you feel like a million sessions … Read more