Last Update: 8/24/23 You’re missing the boat if you aren’t using Data Elements in Adobe Launch (now Adobe Data Collection Tags). Data Elements are built so you don’t have to rely on JavaScript or type the same text over and over again. Using Data Elements saves a whole lot of time and makes your rules … Read more
As you know, Adobe’s Dynamic Tag Manager (DTM) is being replaced with Adobe Launch. That doesn’t mean the platform will be shut down anytime soon, but it does mean you should consider migrating your implementation to Adobe Launch in the near future. One question you’ll want answered before migrating is: “What’s the difference between Adobe Launch … Read more
8/2019 Update: Adapters has been changed to Hosts in the Launch interface (which is a lot more intuitive). Additionally, the Akamai host and Dev/Staging/Prod environments are created for users by default on property creation. This process is MUCH more intuitive now. Adobe Launch (or “Launch, by Adobe”) is now publicly accessible. It has left closed … Read more
Adobe Launch hasn’t been out long, but I’ve managed to break it a few times. Okay, maybe Launch wasn’t broken. I was just doing something wrong and didn’t realize it. Before you get your hands dirty, store this in the back of your head so you don’t experience the same headache I suffered. Before I … Read more
Download -> The Adobe Launch Cheat Sheet The Adobe Launch Cheat Sheet is finally here. It’s time to rip your Adobe DTM Cheat Sheets off your wall and slap the new one on! If you’re scared of change, trust me that switching to Adobe Launch is worth it and it can be easy, too. The first thing … Read more
You use Tagtician already to view rules, check out libraries, and audit data elements. Let’s take a closer look into how Tagtician helps you become a better analyst and how it builds transferable skills (crazy, right?). I don’t believe it’s beneficial to use a tool unless it makes you a better practitioner. You may know … Read more
The transition to Adobe Launch from Adobe DTM promises to be simple and painless. You don’t have to update your header/footer code and it will preserve the fundamentals you grew to love in DTM in some way, shape, or form. There will undoubtedly be automated tools that help with that process making it completely seamless. Adobe DTM … Read more
The 2017 Adobe Summit week flew by and boy are my arms tired… okay strike that awful joke from the record. Summit was exhausting, to be sure. One of the most relevant announcements was the introduction of Adobe’s complete rewrite of the TMS Adobe DTM titled Adobe Launch. I went to a few presentations that walked us through … Read more