See you at the 2019 Adobe Summit!

I hope to see you all at the Adobe Summit next week in Las Vegas. Here are some sessions I think you should check out: Analytics and Adobe Launch Extension Idol Till’s session about personalization Jim Kultgen’s session on campaign validation Brad’s session on Analytics Workspace tips Anything with Adam Greco Ajay’s session about what’s new … Read more

Early thoughts on Adobe Launch (new Adobe DTM)

The 2017 Adobe Summit week flew by and boy are my arms tired… okay strike that awful joke from the record. Summit was exhausting, to be sure. One of the most relevant announcements was the introduction of Adobe’s complete rewrite of the TMS Adobe DTM titled Adobe Launch. I went to a few presentations that walked us through … Read more