Recently, I wrote an appeal to Adobe suggesting they implement first-party support for an event-driven data layer in Adobe Launch. I specifically mentioned an “event-driven, asynchronous data layer”. Let’s just call it the Event-Driven Data Layer (EDDL) to keep it simple. Since the article’s release, I’ve had a number of good conversations on this topic. … Read more
Adobe doesn’t have a recommended way to send/receive a data layer for Adobe Launch and I think they should. I’m not talking about your schema. Send whatever data you want in whatever naming schema makes sense for you or your business. I believe Adobe should take a stance on how the data is sent to Adobe … Read more
I hear this question pretty frequently. There’s Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Experience Manager, Google Tag Manager – certainly there MUST be an Adobe Tag Manager… right? Well, yes and no. Adobe Tag Manager (version 1) was the original tag management solution for the Adobe Marketing Cloud. This was when tag management … Read more
Hands up! This is the DEA! Evolytics’ Data Element Assistant (DEA) is a collection of Data Element utilities built to keep your hands off of coding JavaScript. This sounds good in my book. Let’s take a look at each element and talk about how they behave! As a note, this is current as of v1.6.1. … Read more
There are thousands of vendors out there. Dozens have already created Adobe Launch extensions to load tracking pixels specific to their product. For everything else, there’s the Pixel Loader by 33Sticks. My first reaction when seeing this was: “Pasting snippets into rules is easy. Why would I need this?” In fact, Adobe DTM was intentionally … Read more
We’re going to do something a little different for this review. There are 2 extensions that are currently on the Adobe Launch marketplace that have the same utility. One is named Lookup Table Utility by Blast Analytics & Marketing v. The other is part of the SDI Toolkit by Search Discovery v1.0.3. Full disclosure: I have no … Read more
11/18/19 Update: The Constant Data Element extension is now part of the Core Launch extension! Welcome to the first Adobe Launch extension review. The purpose of this series is to get hands-on with extensions that have been created by the community. My goal isn’t to rate these extensions, but instead to learn about them and … Read more
Last Update: 8/24/23 Adobe Launch’s (now Adobe Data Collection Tags) Rule Conditions section enables users to apply constraints to event triggers. For instance, it might not be in one’s best interest to load a conversion pixel on every page. The rule needs to be more specific. That’s why we use rule conditions! Remember that this … Read more
Last Updated: 9/6/2023 – Added improvements suggested by Guillaume Hermans View all of the values of all of your Data Elements with the Data Element Viewer for Launch, by Adobe. The Data Element Viewer is a bookmarklet that returns an object in your console. The basis of this was to mitigate the amount of tedium … Read more
Last Update: 8/24/23 Rules deploy your tags and Rule Events tell Adobe Launch (now Adobe Data Collection Tags) when that should happen. They’re kind of a big deal. You used them in DTM and Adobe Launch makes them even better, which should be a familiar theme at this point. If you haven’t yet caught up, … Read more