I’ve thought a lot about Adobe Launch naming conventions over the past year or two. I’ve always been very principled: name your rules after the action and keep your Data Elements semantic. That was how it was intended with Satellite (pre-Adobe DTM)… and architecturally, things haven’t changed that much. You still have Rules and Data … Read more
This week I dove into the SDI Toolkit by Search Discovery. If you recall, I already reviewed the lookup table. The extension has since been updated to v1.0.4. We’ll look at the other features included in this utility. While there isn’t configuration necessary in this extension, there is a tutorial baked into the configuration screen. … Read more
Hands up! This is the DEA! Evolytics’ Data Element Assistant (DEA) is a collection of Data Element utilities built to keep your hands off of coding JavaScript. This sounds good in my book. Let’s take a look at each element and talk about how they behave! As a note, this is current as of v1.6.1. … Read more
11/18/19 Update: The Constant Data Element extension is now part of the Core Launch extension! Welcome to the first Adobe Launch extension review. The purpose of this series is to get hands-on with extensions that have been created by the community. My goal isn’t to rate these extensions, but instead to learn about them and … Read more
Last Update: 8/24/23 You’re missing the boat if you aren’t using Data Elements in Adobe Launch (now Adobe Data Collection Tags). Data Elements are built so you don’t have to rely on JavaScript or type the same text over and over again. Using Data Elements saves a whole lot of time and makes your rules … Read more