Tag Archives: governance

Adobe Launch: Adapters vs. Environments

Adobe Launch (or “Launch, by Adobe”) is now publicly accessible. It has left closed beta as-of Summit back in March 2018. If you’re like me, you are still probably getting your feet wet and trying to learn all of the features. One tricky concept I struggled with was learning adapters vs. environments. This sounds a… Read More »

The Future of Tag Management

Tag management is still relatively new. What was the first TMS? TagMan? It was probably another one… my memory is a bit fuzzy. Though still young, the industry has evolved through several iterations. The early tag management systems relied on templates. The language everyone spoke was in the context of these templates. “We have a template… Read More »