Adobe Launch: Adapters vs. Environments

8/2019 Update: Adapters has been changed to Hosts in the Launch interface (which is a lot more intuitive). Additionally, the Akamai host and Dev/Staging/Prod environments are created for users by default on property creation. This process is MUCH more intuitive now. Adobe Launch (or “Launch, by Adobe”) is now publicly accessible. It has left closed … Read more

The Future of Tag Management

Tag management is still relatively new. What was the first TMS? TagMan? It was probably another one… my memory is a bit fuzzy. Though still young,┬áthe industry has evolved through several iterations. The early tag management systems relied on templates. The language everyone spoke was in the context of these templates. “We have a template … Read more