Adobe Launch: Adapters vs. Environments

Adobe Launch (or “Launch, by Adobe”) is now publicly accessible. It has left closed beta as-of Summit back in March 2018. If you’re like me, you are still probably getting your feet wet and trying to learn all of the features. One tricky concept I struggled with was learning adapters vs. environments. This sounds a […]

The Future of Tag Management

Tag management is still relatively new. What was the first TMS? TagMan? It was probably another one… my memory is a bit fuzzy. Though still young,┬áthe industry has evolved through several iterations. The early tag management systems relied on templates. The language everyone spoke was in the context of these templates. “We have a template […]