Failure to Launch – 3 Adobe Launch Gotchas

Adobe Launch hasn’t been out long, but I’ve managed to break it a few times. Okay, maybe Launch wasn’t broken. I was just doing something wrong and didn’t realize it. Before you get your hands dirty, store this in the back of your head so you don’t experience the same headache I suffered. Before I […]

Google Analytics Data Quality Checklist

Google Analytics is interesting. It has the lowest barrier to entry of any analytics tool (because it’s free) but is deceptively complex. As analysts, we should understand that no implementation is perfect. You can hire a team of consultants to audit and correct low-hanging fruit of your implementation, but your business isn’t stagnant. It’s fluid. Even […]

Universal Analytics Cross-Domain Tracking with Dynamic Tag Manager

Wow, that title is a mouthful. Let me get to the point. Cross-domain tracking for Universal Analytics with Dynamic Tag Manager is broken. I think. For those of you using Google Analytics with DTM and your cross-domain just isn’t working out: this post is for you. I spent several hours debugging some cross-domain tracking. What […]

The Death of the Session

Sessions are becoming worthless. You heard it here first, folks! All you can eat fear-mongering! The title of this is pretty sensational because I’m not really talking about ALL sessions. Well, I sorta am. Okay, let’s break things down a bit. Spam bots exist, right? Cool, glad we got that out of the way. But […]

Have You Checked Yourself for Bots Lately?

It’s embarrassing. It leaves a stain and a foul odor. You finally got yourself checked and then you saw it… Bots. Don’t worry, you’re not alone. Other people suffer from Bots, too. Not sure what Bots are? You may already be a victim. It’s the silent killer of bounce rate… germs that make you feel like a million sessions […]