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Failure to Launch – 3 Adobe Launch Gotchas

Adobe Launch hasn’t been out long, but I’ve managed to break it a few times. Okay, maybe Launch wasn’t broken. I was just doing something wrong and didn’t realize it. Before you get your hands dirty, store this in the back of your head so you don’t experience the same headache I suffered. Before I […]

Troubleshooting Inflated Visits & Bounce Rate in Google Analytics

Alright, I don’t intend on making this a regular column – but sometimes I run into an issue that takes a bit of troubleshooting. This is one of those issues. Seeing an unusual spike in traffic in Google Analytics? Bounce rate skyrocketing? It might not be a traffic quality issue! Check your implementation. Follow this […]