I think any analytics professional who has worked in consulting has run into these clients. There’s one person in the company who wants to be incredibly data-driven. How do we do this? Let’s bring in the experts who can lead us to data-driven nirvana. I LOVED these clients. You can spit in any direction and hit … Read more
It has been a wild few weeks. We publicly released our beta about 2 weeks ago and have gotten some fantastic feedback – some simple and some more challenging. I’ve personally thanked everyone who has given feedback so far, but want to extend a thanks to those who are still actively using the tool. We’ve … Read more
I’d like for you all to formally meet your first and last tag management companion tool for DTM: Tagtician. I’ve been talking about it for the past few months… now use it. We’re pleased to announce our open beta launches today. So… if you haven’t been keeping up, what exactly is it? Tagtician is a DTM … Read more
Adobe unleashed a brand new utility affectionately known as “CSS Selector” that will help you tag your site. It’s still in beta, but I wanted to share my thoughts on this new innovation. So what is CSS Selector? It’s a utility that’s baked into DTM rules that will help you construct selectors. In other words, it will help … Read more
You get that play on words? TAGtics? Like… tagging tactics? So we’ve had DTM for a while and I think it’s time we have a heart-to-heart. I think it’s time you tag your site differently. DTM was created with the intent that you would create your tags based on user behavior. Why would you want to do that? … Read more
So if you read my blog you’ve certainly seen that I’ve been busy working on this project called Tagtician. This is pretty closely related to that extension thing I mentioned a while back. Well, I’m proud to say it’s actually a thing. It’s SUCH a thing that I’ve partnered with my friends over at 33 Sticks … Read more
Tag management is still relatively new. What was the first TMS? TagMan? It was probably another one… my memory is a bit fuzzy. Though still young, the industry has evolved through several iterations. The early tag management systems relied on templates. The language everyone spoke was in the context of these templates. “We have a template … Read more
Wow, that title is a mouthful. Let me get to the point. Cross-domain tracking for Universal Analytics with Dynamic Tag Manager is broken. I think. For those of you using Google Analytics with DTM and your cross-domain just isn’t working out: this post is for you. I spent several hours debugging some cross-domain tracking. What … Read more
Ever get that sinking feeling in your gut? You know what I’m talking about… the one you get when you told your client to tag a site one way but then a few weeks later figured out a better way to do it. Do I tell them? Do I keep it to myself? In the past … Read more
While the blog has been quiet, I’ve been pretty busy over the past few months. I want to introduce you all to Tagtician – the product that will completely change the way you interact with Dynamic Tag Manager. We’re a little over a month from our product’s beta and would love to have some willing participants who … Read more