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Google Analytics Data Quality Checklist

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Google Analytics is interesting. It has the lowest barrier to entry of any analytics tool (because it’s free) but is deceptively complex. As analysts, we should understand that no implementation is perfect. You can hire a team of consultants to audit and correct low-hanging fruit of your implementation, but your business isn’t stagnant. It’s fluid. Even … Read more

Keep Your TMS Tagging Simple

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Over the past 6-8 months I’ve seen so many tutorials on how to do nifty tricks in tag management systems. Reformat your URL with a simple JS snippet! Dynamically grab menu text with jQuery! Customize your search result query string! Tag management systems can do all of this (and more), but before we implement tags … Read more