Google Analytics Data Quality Checklist

Google Analytics is interesting. It has the lowest barrier to entry of any analytics tool (because it’s free) but is deceptively┬ácomplex. As analysts, we should understand that no implementation is perfect. You can hire a team of consultants to audit and correct low-hanging fruit of your implementation, but your business isn’t stagnant. It’s fluid. Even … Read more

Keep Your TMS Tagging Simple

Over the past 6-8 months I’ve seen so many tutorials on how to do nifty tricks in tag management systems. Reformat your URL with a simple JS snippet! Dynamically grab menu text with jQuery! Customize your search result query string! Tag management systems can do all of this (and more), but before we implement tags … Read more