Tag Archives: site audit

Google Analytics Data Quality Checklist

Google Analytics is interesting. It has the lowest barrier to entry of any analytics tool (because it’s free) but is deceptively¬†complex. As analysts, we should understand that no implementation is perfect. You can hire a team of consultants to audit and correct low-hanging fruit of your implementation, but your business isn’t stagnant. It’s fluid. Even‚Ķ Read More »