Building a Testing Culture with the 3 Second Scan

Yet another article trying to diagnose and solve a problem that every organization could likely solve differently. I’m solving this problem for companies that are in very immature stages of testing/optimization. That means you may have run one or two tests but want to run tests continuously and simultaneously. Go to any other site to find best […]

My Secret Sauce: Building a Forgettable Donation Form

A big part of my job over the past 2 years has been managing a single donation form. During this time I’ve operationalized the A/B testing program and turned our focus from the “big and sexy” to… well… boring and iterative. It’s not all that bad, though! We’ve grown our revenue substantially each year – largely attributed to […]

The Importance of Celebrating Test Outcomes

You know what’s worth celebrating? Running an A/B test between 3 versions of copy and the variant yields a 36% increase in email opt-ins with a 97% significance level. Rolled out across every web property, a friend’s optimization team learned this could potentially (and conservatively) yield $750,000 based on the average value of the email subscriber. This was an actual […]

Adobe Target Standard Observation

So for some reason we’re still using Adobe Target Standard. Every time I use the tool it seems like so much of the vision of the tool is almost complete. It really tells a story of the tool – and this may be completely wrong. When developing SaaS it’s important to be really good at one thing. […]

Adobe Target Standard Goal Considerations

When you create goals in an A/B test, goals are an important consideration. It’s important to understand whether someone who completes a goal can do so multiple times in one session or lifetime. Let’s cut right to the chase – it isn’t clear in Adobe Target Standard whether a goal can be completed once or multiple times in […]