The title feels like clickbait, but it’s so ridiculous it could be. So… I don’t wear shoelaces. There are a few exceptions like a few pairs of formal shoes I’ve had in my closet that I wear a few times per year – but every other occasion? Nah. I’ve been working out barefoot for years … Read more
We’ve talked about how relying on CSS Selectors is unsustainable. We’ve reviewed the most efficient and sustainable way to implement a data layer. It’s worth taking a step back to review why one would implement a data layer in the first place. So many organizations don’t have one and it’s incredibly difficult to scale this. … Read more
Today we’ll talk about setting up custom page load goals in Adobe Target Standard without limiting yourself to the out-of-the-box functionality. The problem I was having was that sometimes a page will load and the URL will persist. Sometimes it’s through AJAX or other times it just by nature (set by cookie, for instance). I needed … Read more
Update: Adobe Target Standard can now be loaded into Dynamic Tag Manager via the “Load Synchronously” option within the Adobe Target tool options: I haven’t yet tested to see if it works – but it sounds like it’s close to an equivalent of a Page Load Rule that just fires off in the header with some … Read more
Bounce rate too high? It may not be as serious as you think! Let’s start off by defining what “too high” means. For most sites, a bounce rate over 50% is a sign of trouble. For blogs, one can be over 65% simply because RSS feeds lure people into viewing only one page and then … Read more