Quick ‘n Dirty Google Analytics Debugging Session

Mastering the technical side of web analytics can¬†be pretty daunting – especially given most web analysts rely on developers for implementation, debugging, and sometimes general QA. For those analysts, it would be great to have a short guide that helps debug some common issues. “My bounce rate¬†increased to close to 100%!” This one can be … Read more

Troubleshooting Inflated Visits & Bounce Rate in Google Analytics

Alright, I don’t intend on making this a regular column – but sometimes I run into an issue that takes a bit of troubleshooting. This is one of those issues. Seeing an unusual spike in traffic in Google Analytics? Bounce rate skyrocketing? It might not be a traffic quality issue! Check your implementation. Follow this … Read more