Yet another article trying to diagnose and solve a problem that every organization could likely solve differently. I’m solving this problem for companies that are in very immature stages of testing/optimization. That means you may have run one or two tests but want to run tests continuously and simultaneously. Go to any other site to find best … Read more
A big part of my job over the past 2 years has been managing a single donation form. During this time I’ve operationalized the A/B testing program and turned our focus from the “big and sexy” to… well… boring and iterative. It’s not all that bad, though! We’ve grown our revenue substantially each year – largely attributed to … Read more
You know what’s worth celebrating? Running an A/B test between 3 versions of copy and the variant yields a 36% increase in email opt-ins with a 97% significance level. Rolled out across every web property, a friend’s optimization team learned this could potentially (and conservatively) yield $750,000 based on the average value of the email subscriber. This was an actual … Read more
So for some reason we’re still using Adobe Target Standard. Every time I use the tool it seems like so much of the vision of the tool is almost complete. It really tells a story of the tool – and this may be completely wrong. When developing SaaS it’s important to be really good at one thing. … Read more
When you create goals in an A/B test, goals are an important consideration. It’s important to understand whether someone who completes a goal can do so multiple times in one session or lifetime. Let’s cut right to the chase – it isn’t clear in Adobe Target Standard whether a goal can be completed once or multiple times in … Read more
When shopping around for an A/B testing tool, I was searching for some key terms “Optimizely compared with…” or “Visual Website Optimizer vs….” – as a current Target Standard customer, it would have been nice to have had a guide that pits Target Standard against… well… anything. So without further adieu, Target Standard vs. Optimizely Optimizely I consider … Read more
Currently Adobe Target Standard only recognizes click goals if it is using an HTML anchor tag. While this works for some cases it certainly does not work for every case (or most cases, if you’re me). If you’re able to click on the anchor tag to set the goal – great, this article isn’t for you. … Read more
Today we’ll talk about setting up custom page load goals in Adobe Target Standard without limiting yourself to the out-of-the-box functionality. The problem I was having was that sometimes a page will load and the URL will persist. Sometimes it’s through AJAX or other times it just by nature (set by cookie, for instance). I needed … Read more
Update: Adobe Target Standard can now be loaded into Dynamic Tag Manager via the “Load Synchronously” option within the Adobe Target tool options: I haven’t yet tested to see if it works – but it sounds like it’s close to an equivalent of a Page Load Rule that just fires off in the header with some … Read more
Hello adventurers, welcome to our first installment of Adventures with Adobe Target Standard! Not familiar with Adobe Target Standard? It’s an A/B Testing tool designed to be simple enough that “even a marketer can use it!” Poor marketers – always being used as a hyperbole for the lowest common denominator. I sometimes wonder what the generic “Marketer” … Read more