When you create goals in an A/B test, goals are an important consideration. It’s important to understand whether someone who completes a goal can do so multiple times in one session or lifetime. Let’s cut right to the chase – it isn’t clear in Adobe Target Standard whether a goal can be completed once or multiple times in a session. I’ll make it easy for you:
Revenue-Based Goals: No. These are tied to the order number in your mbox. You can refresh the page, but it will see that your transaction ID is the same so the order will not be recorded twice.
Non-Revenue-Based Goals: Yes. Any click, pageview, or other action that is being tracked that isn’t part of your revenue mbox can be processed twice within a session.
Hope this helps!