I’ve seen enough and it’s time I put my money where my mouth is. Day 1 of Adobe Summit (March 17th) will be my first official day with CHEQ AI leading the Marketing products where I will make sure that organizations can pinpoint their addressable digital audience and decisively take action. There is incalculable opportunity … Read more
So you’re modernizing your implementation by moving to AEP and you have a bunch of websites. One of the first concepts you’re introduced to in AEP is that of Datasets. It’s the place where your data goes when you send data into AEP. It’s pretty important – and it’s probably one of the first decisions … Read more
I’m going to come right out and say it. When I look at CDPs I think… what am I missing here? I understand why they exist and what they do (at least SAY they do) – and, hell, at Blue Acorn iCi I am part of a lot of vendor evaluations. They’ve been around for … Read more
If I could have anything in 2024, I would like for Adobe to completely redo their Web SDK extension in Launch (Data Collection Tags). This article is not an instruction manual on how to use it. In fact, I’d like to just forget about that for now. Some friends and I were discussing AEP implementation … Read more
The 2024 Adobe Summit will be maybe my 10th Adobe Summit? 12th? Can’t remember, doesn’t matter. What matters is I’ve pretty much done everything. I’ve stayed in AirBNBs, other strip hotels, gone without a pass, been to pretty much every restaurant at the Venetian, walked through every booth, been to the Bash. The point is: … Read more
A dataset is where data lives. With any of my guides, the first thing I want to do is link to Adobe’s documentation on datasets. It’s pretty good. The intro paragraph does a great job at explaining what the heck it is (in contrast to datastreams). There’s this data lake. A dataset is the water … Read more
The evolution of the analytics industry has taken us through some fascinating transitions. Specifically AEP has introduced a new paradigm in digital marketing. As a marketing cloud leader, it is a model for how these SaaS products should be packaged. With that said, a new tool paradigm inherently means we have to change the way … Read more
This is a post about AI. Everything I’m about to write is incorrect. However, barring some overreaching legislation, I am confident it’s accurate. If that doesn’t pique your interest, I don’t blame you. My article on AEP Datasets is coming out soon enough. If you look at my last 4 or 5 thought pieces, you … Read more
The Digital Analytics Association (DAA) announced today (Jan. 8, 2024) that they are shutting down operations. This marks the end of an era. According to their email: We have seen decreased community engagement with DAA over the past few years, and, in turn, decreased funding, so we must close. This comes after (anecdotally) lackluster attendance … Read more
Let’s get straight to the point. Datastreams make sure data gets from your source (like a website) to your destination (like AEP). A datastream can also transform your data from ugly to pretty (or bad to good) with the Edit Mapping feature (AKA “Data Prep”). Additionally, the Edit Mapping section (Data Prep) lets you pass … Read more