The Latest Google Analytics Changes

Sometimes I’m using Google Analytics and every time I reload the page… the interface changes. Google has now merged what was the “Home” dashboards (Real-Time, Intelligence Events, etc) into what was the “Standard Reports”… or is that vice versa? So everything is consolidated, which makes total sense now. Why should the Dashboards, Real-Time, and Intelligence Events be in a totally different interface?

Latest Google Analytics Changes

This also begs the question… why are there still Shortcuts? The way I see it is this is really setting the stage to move the Custom Reports section into the “Reporting” section, too:

Future of Google Analytics

You heard it here first, folks.

Anyways, I think this is a step in the right direction. The sections under the “Home” tab were being neglected (at least by me). Moving the Intelligence Events to the Reporting tab will keep it top-of-mind and encourage analysts to leverage these features more. Now that the Real-Time dashboard respects filters, I’ve found I used it a little bit more. Now let’s finish what we’ve started and move Custom Reports into the interface!

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