In the beginning, things were just OK. Everyone accepted this until the great designer had a bright idea and decided things should be OK GREAT! This tickled humans because OK GREAT was much more exciting than OK. OK was still acceptable – so was ACCEPT – but people began to feel OK wasn’t enough. “We want some personality” … Read more
Don’t get me wrong – I would love to see an actual “Facebook killer”. Even Ello‘s founder (Paul Budnitz) says it isn’t meant to necessarily compete with Facebook because it is a completely different product (“a social network as opposed to an advertising platform”). Shots fired! Fitting – Budnitz kind of looks like a hipster … Read more
I don’t often get to talk about the future of digital analytics. Over the past few years I’ve put quite a bit of thought into what the future may look like. It feels like a golden age of tracking right now (at least in North America) – everyone is using cookies, we’re tying together online/offline data, bridging … Read more
It’s embarrassing. It leaves a stain and a foul odor. You finally got yourself checked and then you saw it… Bots. Don’t worry, you’re not alone. Other people suffer from Bots, too. Not sure what Bots are? You may already be a victim. It’s the silent killer of bounce rate… germs that make you feel like a million sessions … Read more
This title sounds a little sensationalist. Before I jump into it – I want to deescalate the title. Don’t do LITERALLY everything twice. Do things you CARE about twice (that’s what she said). Since working on my independent project (a web app), I’ve found that every decision I have made I’ve had to go back and … Read more
This was actually a question that was asked while I was guest lecturing at a local university. This is the answer I gave: “Build a website.” That’s all. Thanks, hope you enjoyed this article. Kidding. Really, though. Build a website. Why? Well, it’s quite simple: You will know what it takes to build the stuff that you … Read more
Mastering the technical side of web analytics can be pretty daunting – especially given most web analysts rely on developers for implementation, debugging, and sometimes general QA. For those analysts, it would be great to have a short guide that helps debug some common issues. “My bounce rate increased to close to 100%!” This one can be … Read more
So for some reason we’re still using Adobe Target Standard. Every time I use the tool it seems like so much of the vision of the tool is almost complete. It really tells a story of the tool – and this may be completely wrong. When developing SaaS it’s important to be really good at one thing. … Read more
So I’ve run novelty websites before that have gotten way more traffic than this, but for my personal site I’m pretty pumped to see that there is actually a visible (predictable) traffic trend! Not just that, but most of them speak English – so hopefully most of them aren’t robots! Some of the most popular articles … Read more
So Tealium has this thing called AudienceStream – it’s a really neat tool that helps you build personas and deliver custom content to those personas. It’s incredibly slick and actually looks/behaves like a feature proposal I brought to the DTM (then Satellite) team 2 years ago. 2 years later it isn’t there and we have to work … Read more