Keep Your TMS Tagging Simple

Over the past 6-8 months I’ve seen so many tutorials on how to do nifty tricks in tag management systems. Reformat your URL with a simple JS snippet! Dynamically grab menu text with jQuery! Customize your search result query string! Tag management systems can do all of this (and more), but before we implement tags […]

The “Track Everything” Mindset

If you subscribe to this blog, you have probably heard this 100 times before. It’s a classic case of some stakeholder or HiPPO wanting to measure clicks on every single element on every single page so they can ask every single question that will waste every single minute of every single day until you burn […]