The Future of Tag Management

Tag management is still relatively new. What was the first TMS? TagMan? It was probably another one… my memory is a bit fuzzy. Though still young,┬áthe industry has evolved through several iterations. The early tag management systems relied on templates. The language everyone spoke was in the context of these templates. “We have a template […]

Site Tagging Deployment Process – TMS Q&A

When is it safe to deploy tags on my website via a tag management system? In every organization I’ve worked with, the same question has come up. “How do we ensure non-developers with access to our TMS can’t just publish any rule at any time?” The answer is always the same – restrict users via […]

Keep Your TMS Tagging Simple

Over the past 6-8 months I’ve seen so many tutorials on how to do nifty tricks in tag management systems. Reformat your URL with a simple JS snippet! Dynamically grab menu text with jQuery! Customize your search result query string! Tag management systems can do all of this (and more), but before we implement tags […]