non-human traffic

Bots in Your Analytics Data: The IAB List Is Just an Umbrella

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Illustration: a person on a couch holds an umbrella labeled IAB list inside a house with no roof, built on a data foundation, while bot traffic rains in and floods the room.

Bots and Fraud Bots in Your Analytics Data: The IAB List Is Just an Umbrella Bot traffic is soaking your analytics data. Most teams check the IAB/ABC Spiders & Bots List box and call it handled, but that umbrella catches a fraction of a percent of bots on most sites. You need a roof. Jim … Read more

You’re Buying Bots: An Inconvenient Truth

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You're Buying Bots

There could be a major problem that very few people even know about: companies are likely paying for 90%+ non-human traffic. I will not name specific advertising platform; but I’ll say if you have any kind of media budget you’re using them (mostly display and social). We’re not talking about 1 platform – we’re talking … Read more