Top Event-Driven Data Layer Mistakes

After implementing dozens of Event-Driven Data Layers (EDDLs), I want to share some of my experiences. I want to be clear that while a data layer is critically important to a sustainable implementation, it doesn’t just fix everything. Like any development initiative, a data layer can even create frustration. I’m not going to talk about… Read More »

COVID-19, Analytics, and You: An Incomplete List of Considerations

Before I dive into this – I just want to say that I hope all of you and your family are staying safe. This post isn’t intended to ignore the suffering that’s going on. Among everything else in this world, people are what’s important. We’re fortunate enough to work in an industry that allows flexibility… Read More »

The Semantic Implementation

As implementation specialists, we need to think like product-builders. Our product is the implementation. This product has 2 end-users: stakeholders who use reports and teammates who help maintain the implementation. To get the most out of this article, we have to agree that reliable data is good and that you don’t want to spend your… Read More »

Adobe Launch: Naming Conventions

I’ve thought a lot about Adobe Launch naming conventions over the past year or two. I’ve always been very principled: name your rules after the action and keep your Data Elements semantic. That was how it was intended with Satellite (pre-Adobe DTM)… and architecturally, things haven’t changed that much. You still have Rules and Data… Read More »

Event-Driven Data Layer (EDDL) Demo

Since posting about the EDDL (Event-Driven Data Layer), I’ve gotten a lot of questions about how this works. If you’re a user of Google Tag Manager, you’re likely already familiar. For everyone else, this concept might be a little foreign. For instance, on the surface it doesn’t seem as readable as the W3C. I want… Read More »

SDI Toolkit: Adobe Launch Extension Review

This week I dove into the SDI Toolkit by Search Discovery. If you recall, I already reviewed the lookup table. The extension has since been updated to v1.0.4. We’ll look at the other features included in this utility. While there isn’t configuration necessary in this extension, there is a tutorial baked into the configuration screen.… Read More »

The Event-Driven Data Layer

Recently, I wrote an appeal to Adobe suggesting they implement first-party support for an event-driven data layer in Adobe Launch. I specifically mentioned an “event-driven, asynchronous data layer”. Let’s just call it the Event-Driven Data Layer (EDDL) to keep it simple. Since the article’s release, I’ve had a number of good conversations on this topic.… Read More »

Adobe Launch Data Layer: An Appeal

Adobe doesn’t have a recommended way to send/receive a data layer for Adobe Launch and I think they should. I’m not talking about your schema. Send whatever data you want in whatever naming schema makes sense for you or your business. I believe Adobe should take a stance on how the data is sent to Adobe… Read More »