When is it safe to deploy tags on my website via a tag management system?
In every organization I’ve worked with, the same question has come up. “How do we ensure non-developers with access to our TMS can’t just publish any rule at any time?” The answer is always the same – restrict users via some permissions panel. Thanks for reading, folks. See you next time!
Kidding. Well, not really. Restricting user permissions is the most reliable way to safely deploy tags. Integrate it with your development cycle and boom, you’re done. However, I like to live a little on the wild side. What if I told you that it’s safe to sometimes let analysts publish rules outside of the development cycle. Bear with me for a second…
So what if I told you that I can guarantee with 100% certainty that it won’t screw anything up? Would you still let your analyst publish the rule?
So in my opinion (because I like to live dangerously), what’s the best process for tagging with your TMS? Train your user(s) to pass it through a developer/QA only if there’s custom code or scripts. I know this post won’t convince an organization to completely change their process – but use this as motivation to fight for change and eliminate a bottleneck.