This is a post about AI. Everything I’m about to write is incorrect. However, barring some overreaching legislation, I am confident it’s accurate. If that doesn’t pique your interest, I don’t blame you. My article on AEP Datasets is coming out soon enough. If you look at my last 4 or 5 thought pieces, you … Read more
The Digital Analytics Association (DAA) announced today (Jan. 8, 2024) that they are shutting down operations. This marks the end of an era. According to their email: We have seen decreased community engagement with DAA over the past few years, and, in turn, decreased funding, so we must close. This comes after (anecdotally) lackluster attendance … Read more
Before I dive into this – I just want to say that I hope all of you and your family are staying safe. This post isn’t intended to ignore the suffering that’s going on. Among everything else in this world, people are what’s important. We’re fortunate enough to work in an industry that allows flexibility … Read more
I hope to see you all at the Adobe Summit next week in Las Vegas. Here are some sessions I think you should check out: Analytics and Adobe Launch Extension Idol Till’s session about personalization Jim Kultgen’s session on campaign validation Brad’s session on Analytics Workspace tips Anything with Adam Greco Ajay’s session about what’s new … Read more
I hear this question pretty frequently. There’s Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Experience Manager, Google Tag Manager – certainly there MUST be an Adobe Tag Manager… right? Well, yes and no. Adobe Tag Manager (version 1) was the original tag management solution for the Adobe Marketing Cloud. This was when tag management … Read more
So I haven’t made a blog post in a while – been a little busy with Tagtician and the move back to Atlanta. Posting on my site has taken somewhat of a back seat lately. In an effort to make my life more difficult, I’m also interested in building the culture of analytics in Atlanta. … Read more
I think any analytics professional who has worked in consulting has run into these clients. There’s one person in the company who wants to be incredibly data-driven. How do we do this? Let’s bring in the experts who can lead us to data-driven nirvana. I LOVED these clients. You can spit in any direction and hit … Read more
Hey folks – It’s been a little while since I’ve posted. There’s a reason for that. I’ve actually moved from the lovely state of Virginia to the lively city of Memphis. We’re still actually in the process of unpacking and unboxing, but we’re just about to crest this hurdle. With this move, it’s also weird … Read more
Don’t get me wrong – I would love to see an actual “Facebook killer”. Even Ello‘s founder (Paul Budnitz) says it isn’t meant to necessarily compete with Facebook because it is a completely different product (“a social network as opposed to an advertising platform”). Shots fired! Fitting – Budnitz kind of looks like a hipster … Read more
I don’t often get to talk about the future of digital analytics. Over the past few years I’ve put quite a bit of thought into what the future may look like. It feels like a golden age of tracking right now (at least in North America) – everyone is using cookies, we’re tying together online/offline data, bridging … Read more