Jim Gordon So I’ve run novelty websites before that have gotten way more traffic than this, but for my personal site I’m pretty pumped to see that there is actually a visible (predictable) traffic trend! Not just that, but most of them speak English – so hopefully most of them aren’t robots! Some of the most popular articles … Read more
So Tealium has this thing called AudienceStream – it’s a really neat tool that helps you build personas and deliver custom content to those personas. It’s incredibly slick and actually looks/behaves like a feature proposal I brought to the DTM (then Satellite) team 2 years ago. 2 years later it isn’t there and we have to work … Read more
Sorry my content has been pretty sparse lately. I’m working on a big-ass personal project that is demanding my thought cycles. I’ll have much more to post once we move into beta.
When you create goals in an A/B test, goals are an important consideration. It’s important to understand whether someone who completes a goal can do so multiple times in one session or lifetime. Let’s cut right to the chase – it isn’t clear in Adobe Target Standard whether a goal can be completed once or multiple times in … Read more
I’ve had a cheat sheet laying around for a while that includes a lot of helpful tips/tricks for Adobe’s Dynamic Tag Manager – formerly known as Satellite. If you would like to download a PDF of the old cheat sheet, click the link below (it’s almost 2 years old now). I won’t even make you … Read more
2 years ago I asked for a way to export all of my tags into a nice, neat .csv where I can browse my tag library without having to individually go from rule-to-rule. Well, I finally got fed up with waiting and now I’m building one. So far I’m able to spit out a list of … Read more
When shopping around for an A/B testing tool, I was searching for some key terms “Optimizely compared with…” or “Visual Website Optimizer vs….” – as a current Target Standard customer, it would have been nice to have had a guide that pits Target Standard against… well… anything. So without further adieu, Target Standard vs. Optimizely Optimizely I consider … Read more
Currently Adobe Target Standard only recognizes click goals if it is using an HTML anchor tag. While this works for some cases it certainly does not work for every case (or most cases, if you’re me). If you’re able to click on the anchor tag to set the goal – great, this article isn’t for you. … Read more
Today we’ll talk about setting up custom page load goals in Adobe Target Standard without limiting yourself to the out-of-the-box functionality. The problem I was having was that sometimes a page will load and the URL will persist. Sometimes it’s through AJAX or other times it just by nature (set by cookie, for instance). I needed … Read more
Update: Adobe Target Standard can now be loaded into Dynamic Tag Manager via the “Load Synchronously” option within the Adobe Target tool options: I haven’t yet tested to see if it works – but it sounds like it’s close to an equivalent of a Page Load Rule that just fires off in the header with some … Read more