Dynamic Tag Manager

Adobe DTM vs. Launch

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As you know, Adobe’s Dynamic Tag Manager (DTM) is being replaced with Adobe Launch. That doesn’t mean the platform will be shut down anytime soon, but it does mean you should consider migrating your implementation to Adobe Launch in the near future. One question you’ll want answered before migrating is: “What’s the difference between Adobe Launch … Read more

Tagtician enters the automated analytics QA space

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The Tagtician team and I are proud to announce our newest product – automated analytics QA. More specifically, automated QA for Adobe’s Dynamic Tag Manager (and Adobe Launch). Thousands of you use our DTM Cheat Sheet and the very first DTM Chrome extension debugger. We built those tools to solve problems we personally encounter on a daily … Read more

Review: DTM’s CSS Selector

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Adobe unleashed a brand new utility affectionately known as “CSS Selector” that will help you tag your site. It’s still in beta, but I wanted to share my thoughts on this new innovation. So what is CSS Selector? It’s a utility that’s baked into DTM rules that will help you construct selectors. In other words, it will help … Read more

Universal Analytics Cross-Domain Tracking with Dynamic Tag Manager

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Wow, that title is a mouthful. Let me get to the point. Cross-domain tracking for Universal Analytics with Dynamic Tag Manager is broken. I think. For those of you using Google Analytics with DTM and your cross-domain just isn’t working out: this post is for you. I spent several hours debugging some cross-domain tracking. What … Read more

We’re about to change the way you use DTM

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While the blog has been quiet, I’ve been pretty busy over the past few months. I want to introduce you all to Tagtician – the product that will completely change the way you interact with Dynamic Tag Manager. We’re a little over a month from our product’s beta and would love to have some willing participants who … Read more

Dynamically Grab Article Titles – DTM Q&A

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I’ve been getting quite a few questions lately regarding some of the more complex issues that folks run into with Dynamic Tag Manager. There appears to be sufficient documentation to get started, but maybe not enough to handle some of the more advanced-level techniques. While I don’t always solve problems in the most efficient ways, there are some … Read more

Building Personas on Adobe DTM

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So Tealium has this thing called AudienceStream – it’s a really neat tool that helps you build personas and deliver custom content to those personas. It’s incredibly slick and actually looks/behaves like a feature proposal I brought to the DTM (then Satellite) team 2 years ago. 2 years later it isn’t there and we have to work … Read more