Tagtician enters the automated analytics QA space

The Tagtician team and I are proud to announce our newest product – automated analytics QA. More specifically, automated QA for Adobe’s Dynamic Tag Manager (and Adobe Launch). Thousands of you use our DTM Cheat Sheet and the very first DTM Chrome extension debugger. We built those tools to solve problems we personally encounter on a daily … Read more

Early thoughts on Adobe Launch (new Adobe DTM)

The 2017 Adobe Summit week flew by and boy are my arms tired… okay strike that awful joke from the record. Summit was exhausting, to be sure. One of the most relevant announcements was the introduction of Adobe’s complete rewrite of the TMS Adobe DTM titled Adobe Launch. I went to a few presentations that walked us through … Read more

Export DTM Rules with Tagtician

It has been a wild few weeks. We publicly released our beta about 2 weeks ago and have gotten some fantastic feedback – some simple and some more challenging. I’ve personally thanked everyone who has given feedback so far, but want to extend a thanks to those who are still actively using the tool. We’ve … Read more

Introducing Tagtician (Beta): The Tag Management Companion

I’d like for you all to formally meet your first and last tag management companion tool for DTM: Tagtician. I’ve been talking about it for the past few months… now use it. We’re pleased to announce our open beta launches today. So… if you haven’t been keeping up, what exactly is it? Tagtician is a DTM … Read more

Review: DTM’s CSS Selector

Adobe unleashed a brand new utility affectionately known as “CSS Selector” that will help you tag your site. It’s still in beta, but I wanted to share my thoughts on this new innovation. So what is CSS Selector? It’s a utility that’s baked into DTM rules that will help you construct selectors. In other words, it will help … Read more

We’re about to change the way you use DTM

While the blog has been quiet, I’ve been pretty busy over the past few months. I want to introduce you all to Tagtician – the product that will completely change the way you interact with Dynamic Tag Manager. We’re a little over a month from our product’s beta and would love to have some willing participants who … Read more

Building Personas on Adobe DTM

So Tealium has this thing called AudienceStream – it’s a really neat tool that helps you build personas and deliver custom content to those personas. It’s incredibly slick and actually looks/behaves like a feature proposal I brought to the DTM (then Satellite) team 2 years ago. 2 years later it isn’t there and we have to work … Read more